AEW has announced a new partnership with idrinq, making the productivity drink the official beverage of All Elite Wrestling.
The deal will see idrinqs branding featured prominently across AEW programming on TBS, TNT, and Max, as well as during several AEW Pay-Per-View events. The announcement comes as AEW follows a similar path to WWE, who struck a major partnership with Prime in 2023 to become the official sports drink of the company.
WWEs deal with Prime, co-owned by Logan Paul and KSI, set the bar high by incorporating Primes branding into events like WrestleMania and Money in the Bank. Primes presence in WWE has become a staple, with Paul even entering the ring with a Prime bottle mascot during major matches.
Now, AEW is taking a similar route with idrinq, but the focus is on mental performance rather than physical recovery. The idrinq logo will be featured inside the ring and on live broadcasts during AEWs flagship shows Dynamite and Collision, as well as on Pay-Per-View events.
At idrinq, we believe peak performance starts with a clear mind, which is why we created the first-of-its-kind productivity drink that enhances focus and endurance without caffeine or stimulants, said idrinq CEO Norbert Vergez. Teaming up with AEWwhere mental and physical precision are everythingjust makes sense.
The AEW/idrinq partnership will also include involvement from AEW talent, though specific names have not yet been announced. With idrinqs stimulant-free formula targeting focus and mental clarity, the brand aims to carve out its own lane in a market dominated by traditional energy drinks.
While WWE has leaned heavily into its Prime partnership for physical endurance and hydration, AEWs partnership with idrinq emphasizes mental sharpness and sustained energy.
Will AEWs new deal with idrinq match the success WWE has found with Prime? Please share your thoughts and feedback in the comment section below.
